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"Being @NASASocial" - Talking Space

On this special episode, we talk to NASA's Social Media Manager John Yembrick and NASA's Deputy Social Media Manager Jason Townsend. We discuss the origins of the former NASA Tweetup now called NASA Social and the impact it has had on those who both planned it and those who participated. We also discuss NASA's trend-setting power and how they have become the top governmental social media agency. We then also discuss the topic we've been discussing on this show over the past month, and their view on traditional vs. social media after the SpaceX CRS-1 Social where participants were given the same access as members of the media. Learn all about @NASA's (and the other 500 Twitter accounts) inner workings and everything you wanted to know about NASA Socials.

Listen to the podcast at: http://www.talkingspaceonline.com/2012-podcasts/episode-436-being-nasasocial.html

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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