Jason Townsend Online portfolio of a social media and web guy by day who craves good friends, food and wine by night.

Jason Townsend Online

Jason Townsend's Resume

Summary

Jason is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites.

During his NASA career, Jason has focused on covering the agency’s people, missions and programs across a digital landscape of over 500 social media accounts on 18 platforms. Working with an in-house social media team, he has been at the forefront of communicating NASA’s story to a community of followers grown from 12 million in 2012 to 64 million strong in 2017. Jason is regularly called on as an expert in the use of social media, advising agency leadership on social media best practices, policy, and upcoming social media activities. He also regularly speaks to external audiences at universities and conferences about case studies and lessons learned from some of NASA’s largest social media campaigns.

Previously, Jason was the webmaster for NOAA, a federal agency that monitors and studies the Earth, and the US Institute of Peace, a non-governmental organization dealing with foreign policy and international relations. At NOAA, he created and developed online content for NOAA.gov and NOAA’s social media accounts. At the Institute, he oversaw the daily operations of the USIP.org web site content management system, e-mail marketing system, social media accounts, and a matrixed team of content contributors. He also worked on the NASA.gov website as a web editor and multimedia producer at both NASA Headquarters and the Goddard Space Flight Center.

Jason got his start as a freelance web designer for small local businesses and university student organizations in 1999.

Work Experience
Deputy Social Media Manager at NASA

Serves as NASA's deputy social media manager helping oversee and coordinate more than 450 social media accounts covering NASA's people, missions, and programs. Routinely coordinates between internal social media users and NASA's external community of fans and followers to tell NASA's story using tools such as the agency's flagship Twitter account, @NASA, and pages on Facebook (facebook.com/NASA) and Google+; and provides guidance to agency leadership on social media best practices, policy, and upcoming social media activities. Additionally, also plans and supports successful NASA Socials (formerly Tweetups) events that take online engagement with fans and followers to the next level through behind-the-scenes, in-person experiences.

Webmaster at NOAA

Served as the webmaster and online content manager for NOAA.gov, overseeing the operations and maintenance of the agency's website and social media accounts; specializing in the development of online content by creating, producing, identifying, gathering or adapting new and existing materials from NOAA Communications staff at headquarters and the six line offices; integrating NOAA content into agency social media accounts, such as Twitter (@NOAA) or Facebook (www.facebook.com/usNOAAgov); and coordinating development of new content in response to topical trends on social media. Represented NOAA's online communications to Department of Commerce and other cabinet-level coordinating committees.

Web Editor and Multimedia Producer for NASA.gov at InDyne, Inc.

Served as an editor and producer at NASA Headquarters for the Webby Award-winning NASA.gov website, managing the operations of the site by selecting content for daily updates; promoting new content to the agency homepage; planning and coordinating the release of new science and technology stories; engaging the public using traditional and innovative new platforms such as web chats, video streaming of events, and social media campaigns; strategically planning new sections and content; and providing guidance on development of new features and enhancements to the web site and web tools leading to a better user experience and increased user satisfaction ratings. Additionally, provided support for the agency's social media by integrating web content into NASA's social media accounts on Twitter (@NASA) and Facebook (www.facebook.com/NASA); staffing agency Tweetup events for Twitter followers; and responding to social media inquiries from members of the public.

Online Communications Specialist at the US Institute of Peace

Served as the webmaster providing oversight and general management of USIP.org, including selecting content for daily updates, operations of a content management system, and leadership for a matrixed team of 23 Content Contributors from each program. Focused on using programmatic requirements and staff input to redesign the organizations website from a flat brochure website to a dynamic, content-driven site better reflecting the Institute and it's mission. Additionally, provided daily management of an e-mail marketing system used for weekly newsletters and event announcements, social media accounts on Twitter (@USIP) and Facebook (www.facebook.com/usinstituteofpeace), and the online audio/visual components of the organization, including streaming video, on-demand video, and podcasts.

Technology Coordinator for the Federal Resource Center for Special Education at AED

Served as coordinator of all technology for a federally-funded grant project of the U.S. Department of Education, including a network of seven web sites and web applications for a network of national and regional special education centers with both internal and external audiences; operations of a content management system designed for non-technical users; and an online collaboration/conferencing system. Additionally, provided oversight with the budgeting and management of a web development firm with $100,000 of annual billings and served as the lead technology adviser on a $1,800,000 federal proposal.

Intern Web Editor for NASA.gov at NASA's Goddard Space Flight Center

Served as an editor for NASA.gov at Goddard producing and enhancing the online versions of scientific stories, daily news releases, real-time breaking news announcements, press conferences, and press kits using a content management system and incorporating static text content, multimedia elements, boiler-plate statements, and specialized photographs and graphics. Focused on the strategic planning and development of content for the continued expansion and updates to over twelve sections of the NASA.gov website, including ways to enhance the NASA brand, promote new multimedia content, and expand the NASA web presence. Worked full-time during school breaks on-site and remotely teleworked part-time during the school year.

Education
University of Colorado at Boulder

BA in Political Science

University of Virginia

Graduate Coursework in Social & New Media eMarketing

Awards & Honors
  • People's Voice Webby Award for Social Media in Corporate Communications for NASA Social Media, May 2017
  • Webby Award for Social Media in Corporate Communications for NASA Social Media, May 2017
  • Shorty Award in Government & Politics for NASA, Mar 2015
  • Shorty Award for Government for @NASA, April 2013
  • People's Voice Webby Award for Government Category for NASA.gov, May 2011
  • People's Voice Webby Award for Government Category for NASA.gov, May 2010
Tools & Skills

Web Tools - Adobe Creative Suite (Dreamweaver, Flash, Photoshop, InDesign, Acrobat Pro); HTML/XHTML, Stylesheets (CSS), Javascript; Web Statistics (Google Analytics, Urchin, Web Trends); Content Management Systems (Drupal, e-Touch, MediaWiki, WordPress); E-mail Marketing Systems (Bronto, ExactTarget, Vocus); Saleforce.com Constituent Relationship Management System; Web Accessibility (Section 508, Web Accessibility Initiative [WAI])

Social Media Tools - Facebook, Twitter, YouTube, LinkedIn, Vimeo; Management Systems (Hoostuite, CoTweet, TweetDeck); Twitter Tools (bit.ly Pro, TwitPic); Statistics (Twitter Analytics, Facebook Insights)

Desktop Tools - Microsoft Office (Word, Excel, Powerpoint); Macintosh/Windows

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
Find Me
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Contact Me
Located just off H Street
Washington, D.C. 20002

[email protected]