Jason Townsend Online portfolio of a space social media & web guy by day who craves good friends, food + wine by night.

Jason Townsend Online
'Content PR Is King' - Bulldog Reporter's PR University

Why are marketers, including PR, spending over a quarter of their budgets on content marketing? Because it works! Consumers cite "interesting content" as a top-three reason they follow on social media, according to Content+. And the Custom Content Council reports that 61% are more likely to buy from companies that create and share custom content online.

Web users consistently click on fresh, actionable content—and companies that provide updated content stand to gain recognition for their helpful information, as well as new customers, new loyalty and new awareness.

But what type of content grabs consumers' attention—and which distribution strategies should you follow for maximum impact? How do the best branded content creators deliver outstanding results? What are the latest insider tips and shortcuts to get your content campaign rolling as quickly and cost-effectively as possible? How can you measure your campaign to make sure you're getting the results you need—and top management is expecting?

To get all these answers and more, join PR University's exclusive roundtable with top branded content experts, who will share their tips and wisdom on one of the most important attention-generating features of the Internet. You'll learn which branded content strategy works best under which circumstances, what's hot in branded content, where content marketing is headed in the next 12 to 18 months, and how you can jump into the fray with your own branded content strategy.

More information: http://www.bulldogreporter.com/product/content-pr-is-king-on-demand

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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