Why are marketers, including PR, spending over a quarter of their budgets on content marketing? Because it works! Consumers cite "interesting content" as a top-three reason they follow on social media, according to Content+. And the Custom Content Council reports that 61% are more likely to buy from companies that create and share custom content online.

Web users consistently click on fresh, actionable content—and companies that provide updated content stand to gain recognition for their helpful information, as well as new customers, new loyalty and new awareness.

But what type of content grabs consumers' attention—and which distribution strategies should you follow for maximum impact? How do the best branded content creators deliver outstanding results? What are the latest insider tips and shortcuts to get your content campaign rolling as quickly and cost-effectively as possible? How can you measure your campaign to make sure you're getting the results you need—and top management is expecting?

To get all these answers and more, join PR University's exclusive roundtable with top branded content experts, who will share their tips and wisdom on one of the most important attention-generating features of the Internet. You'll learn which branded content strategy works best under which circumstances, what's hot in branded content, where content marketing is headed in the next 12 to 18 months, and how you can jump into the fray with your own branded content strategy.

More information: http://www.bulldogreporter.com/product/content-pr-is-king-on-demand