Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers” – Marketing Land

“The beauty of our decentralized model is that you have subject matter experts who oversee many of our accounts,” says NASA’s Deputy Social Media Manager Jason Townsend. “Social media isn’t their full-time job — it’s maybe five percent or 10 percent of their job and they are scientists, engineers, technicians and others who are full members of the mission team. This lends itself to people who are in the middle of it being able to authentically share the mission and get accurate answers to mentions on many of the social media accounts.”

Read the full article: http://marketingland.com/5-questions-nasas-social-media-managers-40459

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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