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"Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers" - Marketing Land

“The beauty of our decentralized model is that you have subject matter experts who oversee many of our accounts,” says NASA’s Deputy Social Media Manager Jason Townsend. “Social media isn’t their full-time job — it’s maybe five percent or 10 percent of their job and they are scientists, engineers, technicians and others who are full members of the mission team. This lends itself to people who are in the middle of it being able to authentically share the mission and get accurate answers to mentions on many of the social media accounts.”

Read the full article: http://marketingland.com/5-questions-nasas-social-media-managers-40459

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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