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"Sound-activated camera was used to capture that airborne frog" - Houston Chronicle

One of those photos included a frog, no doubt surprised to be airborne, backlit by the rocket's glare.

"It's a real photo and a real frog," said Jason Townsend, NASA's deputy social media manager.

Thanks to the Internet, the photo quickly went viral, giving the Lunar Atmosphere and Dust Environment Explorer (LADEE) spacecraft more exposure than it might have attracted otherwise.

"It was an absolutely incredible moment to see something like that go viral," Townsend said Friday by phone from Washington. "It was one of those outtake moments - a great way to continue to share about the launch."

Read more: http://www.chron.com/news/houston-texas/houston/article/Sound-activated-camera-was-used-to-capture-that-4812788.php 

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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