...“The best thing about the social, was that we launched on time, and our guests got to experience MAVEN lifting off Earth toward another planet,” Townsend said. “There’s nothing like it.”

Of course, guests were encouraged to share their experiences beyond the walls of the Space Center. “There isn’t a requirement to post anything,” Townsend said, “but we feel that the content and access we provide you with is so compelling you’ll naturally want to share it with your followers.”

Read more: https://blog.twitter.com/2013/twitter-blasts-off-at-nasa-social-event