"And watching and posting was just what was happening: Jason Townsend, deputy manager for NASA’s social media team, tells TIME that last night’s Instagram posts were NASA capitalizing on a moment of high interest in space, not any sort of official tie-in with the show. NASA’s Instagram feed launched last September and now has about 700,000 followers; it’s run by that social-media team, which includes Townsend, who was one of the CosmosInstagrammers. As they watched, they pulled up images from NASA missions and programs in real time as relevant topics came up on the show."
Read more: http://time.com/18186/nasa-cosmos-instagram/