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"The Team Behind NASA’s Star-Studded Social Media Accounts" - Social Bro

With over 480 social media accounts on 12 platforms, including over 170 Twitter profiles, co-ordinating an active, award-winning social media team is an astronomical task. For NASA, social media isn’t just about posting the prettiest pictures of space to rack up retweets, the team are also on a mission to turn their 30 million plus followers into science enthusiasts.

We spoke to John Yembrick, NASA’s Social Media Manager, and Jason Townsend, NASA’s Deputy Social Media Manager, to find out how they do it. They didn’t just give us a blow-by-blow account on how they mastermind a social media team of over 150 people across the solar system… They told us about the surprising things their audience taught them, how they pick their key influencers, and how they turn textbook-rewriting scientific discoveries into 140 understandable characters. We’ve also discovered some of NASA’s best practice tips that could work for you, no matter what size your business is. We’ve outlined them for you at the bottom of the interview.

Read: http://www.socialbro.com/blog/interview-team-behind-nasa-social-media-twitter-accounts

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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