With over 480 social media accounts on 12 platforms, including over 170 Twitter profiles, co-ordinating an active, award-winning social media team is an astronomical task. For NASA, social media isn’t just about posting the prettiest pictures of space to rack up retweets, the team are also on a mission to turn their 30 million plus followers into science enthusiasts.

We spoke to John Yembrick, NASA’s Social Media Manager, and Jason Townsend, NASA’s Deputy Social Media Manager, to find out how they do it. They didn’t just give us a blow-by-blow account on how they mastermind a social media team of over 150 people across the solar system… They told us about the surprising things their audience taught them, how they pick their key influencers, and how they turn textbook-rewriting scientific discoveries into 140 understandable characters. We’ve also discovered some of NASA’s best practice tips that could work for you, no matter what size your business is. We’ve outlined them for you at the bottom of the interview.

Read: http://www.socialbro.com/blog/interview-team-behind-nasa-social-media-twitter-accounts