Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“The Brand As A Content Producer: Where Does Social Fit In?” – Social Bro

“We have a great team of science writers that work at our different centres, who sit down with the scientists and basically interview them. The writers try to get to the heart of the research that the scientists have done and what they’re talking about. They then create a document on how best to communicate it with the public. Once it has been checked multiple times for accuracy and clarity, the social and web teams will be given that information. We’ll then start building our content based on the document, and at that point the language has already been thoroughly vetted and approved for release.”Jason Townsend, Deputy Social Media Manager, NASA

Read more: http://www.socialbro.com/the-brand-as-a-content-marketing-producer-where-does-social-media-strategy-fit-in/

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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Located just off H Street
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