“We have a great team of science writers that work at our different centres, who sit down with the scientists and basically interview them. The writers try to get to the heart of the research that the scientists have done and what they’re talking about. They then create a document on how best to communicate it with the public. Once it has been checked multiple times for accuracy and clarity, the social and web teams will be given that information. We’ll then start building our content based on the document, and at that point the language has already been thoroughly vetted and approved for release.”Jason Townsend, Deputy Social Media Manager, NASA

Read more: http://www.socialbro.com/the-brand-as-a-content-marketing-producer-where-does-social-media-strategy-fit-in/