Jason Townsend Online space communicator by day who craves good friends, food + wine by night

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How NASA brings excitement about outer space to social space – PR Week

Jason Townsend, NASA’s deputy social manager, explains how the agency builds buzz around science and discovery on social media.

How did you tee up social media around the announcement of water on Mars?

The day before the event, we had #MarsAnnouncement trending on social media. That morning, everyone was buzzing around what NASA was going to announce, so when we put the news out, we knew it was going to be a big hit. We were able to communicate that to our followers on social media. For example, we took questions on Twitter with the hashtag #AskNASA. During the Mars water announcement, we hosted a TweetChat where the scientists behind the announcement answered questions. We also had some of the science team hop on to Reddit for an Ask Me Anything, where thousands of people engaged in the session.

Read more: http://www.prweek.com/article/1373465/nasa-brings-excitement-outer-space-social-space

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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