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How NASA brings excitement about outer space to social space - PR Week

Jason Townsend, NASA's deputy social manager, explains how the agency builds buzz around science and discovery on social media.

How did you tee up social media around the announcement of water on Mars?

The day before the event, we had #MarsAnnouncement trending on social media. That morning, everyone was buzzing around what NASA was going to announce, so when we put the news out, we knew it was going to be a big hit. We were able to communicate that to our followers on social media. For example, we took questions on Twitter with the hashtag #AskNASA. During the Mars water announcement, we hosted a TweetChat where the scientists behind the announcement answered questions. We also had some of the science team hop on to Reddit for an Ask Me Anything, where thousands of people engaged in the session.

Read more: http://www.prweek.com/article/1373465/nasa-brings-excitement-outer-space-social-space

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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