Jason Townsend, NASA's deputy social manager, explains how the agency builds buzz around science and discovery on social media.
How did you tee up social media around the announcement of water on Mars?
The day before the event, we had #MarsAnnouncement trending on social media. That morning, everyone was buzzing around what NASA was going to announce, so when we put the news out, we knew it was going to be a big hit. We were able to communicate that to our followers on social media. For example, we took questions on Twitter with the hashtag #AskNASA. During the Mars water announcement, we hosted a TweetChat where the scientists behind the announcement answered questions. We also had some of the science team hop on to Reddit for an Ask Me Anything, where thousands of people engaged in the session.
Read more: http://www.prweek.com/article/1373465/nasa-brings-excitement-outer-space-social-space