Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“How to Cultivate Online Brand Ambassadors” – SXSW Interactive 2016

Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America’s most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information. Federal agencies NASA, the Peace Corps and the State Department — which are recognized and utilized by diverse swaths of the American public — have excelled at turning online audiences into vocal brand advocates by producing high-quality content and engaging in first-rate customer service. Leave this panel knowing the difference between “owned” and “earned” brand ambassadors, and understanding how to tap into both to make them your most trusted online spokespeople.

Learn more: http://schedule.sxsw.com/2016/events/event_PP55588

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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Contact Me
Located just off H Street
Washington, D.C. 20002

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