Jason Townsend Online portfolio of a space social media & web guy by day who craves good friends, food + wine by night.

Jason Townsend Online
"How to Cultivate Online Brand Ambassadors" - SXSW Interactive 2016

Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information. Federal agencies NASA, the Peace Corps and the State Department -- which are recognized and utilized by diverse swaths of the American public -- have excelled at turning online audiences into vocal brand advocates by producing high-quality content and engaging in first-rate customer service. Leave this panel knowing the difference between "owned" and "earned" brand ambassadors, and understanding how to tap into both to make them your most trusted online spokespeople.

Learn more: http://schedule.sxsw.com/2016/events/event_PP55588

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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