NASA’s Jason Townsend described how major events can spawn ambassadors. If you provide memorable experiences that are approachable, you can covert casual space enthusiasts to collaborators and advocators.
NASA has the added value of talking about space, which is pretty cool in and of itself. However, when the government shut down for budgetary reasons and the agency had to stop tweeting, the community created #ThingsNASAMightTweet to keep the conversation going.
Read more: https://blogs.oracle.com/socialspotlight/sunday-at-sxsw:-profiting-from-live-streaming,-honing-leadership-skills,-and-building-brand-ambassadors