And they'll continue shooting for the stars. In fact, Townsend seems to think the agency's still light years away from its full social media potential.

"The bottom line," he says, "is that wherever people are getting their news from, where people are getting information, NASA wants to be there."

Read more: http://www.techradar.com/news/world-of-tech/the-meteoric-rise-of-nasa-s-social-media-program-1320130