Jason Townsend, NASA’s deputy social media manager, says the organization’s social media strategy has grown in “leaps and bounds” in recent years. And much of that success boils down to a simple, yet beautiful, concept – “brute force coordination.” By this, he means that communication happens regularly, across all teams, and across all levels. Not just from the top down, but also the other way around. “When we meet in the middle is where that social media magic sort of happens,” he says.
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