Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"Communicating Science in the Clickbait Era" - AAAS/EurekaAlert PIO Seminar

Can Snapchat and memes convey serious science?

Against the torrent of 10-second videos, animated gifs, listicles, and other "clickbaits," communicating complex scientific information can seem an insurmountable challenge.

But the promise of untapped audiences and increased engagement is enticing journalists and public information officers alike to boldly explore new platforms like Snapchat and Facebook Live.

Learn more: https://www.eurekalert.org/seminar/

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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