Jason Townsend Online space communicator by day who craves good friends, food + wine by night

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"Experts Outline Three Ways to Boost Science Communication" - AAAS

Jason Townsend, NASA deputy social media manager, said his team takes advantage of trending topics, anniversaries and other connections in the news to draw in new audiences. For instance, it allowed British boy band One Direction to shoot a music video about a space mission to Mars at NASA facilities. NASA’s social media team filmed their own short videos of the band participating in astronaut training, which attracted a lot of new, young followers, particularly girls, he said. “A lot of folks groan, ‘Why are you talking about One Direction’?...You should talk about space,” Townsend said. “But you know…we’re trying to inspire the next generation of explorers here.”

Read more: http://www.aaas.org/news/experts-outline-three-ways-boost-science-communication

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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