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"Experts Outline Three Ways to Boost Science Communication" - AAAS

Jason Townsend, NASA deputy social media manager, said his team takes advantage of trending topics, anniversaries and other connections in the news to draw in new audiences. For instance, it allowed British boy band One Direction to shoot a music video about a space mission to Mars at NASA facilities. NASA’s social media team filmed their own short videos of the band participating in astronaut training, which attracted a lot of new, young followers, particularly girls, he said. “A lot of folks groan, ‘Why are you talking about One Direction’?...You should talk about space,” Townsend said. “But you know…we’re trying to inspire the next generation of explorers here.”

Read more: http://www.aaas.org/news/experts-outline-three-ways-boost-science-communication

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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