“We [are promoting] our presence in Austin on our social media channels and encourage the sharing of NASA-related content using the #NASASXSW hashtag during the event,” remarked Jason Townsend NASA‘s deputy social media manager.

Read more: http://www.adweek.com/digital/how-virtual-reality-and-social-media-are-helping-buzz-aldrin-and-nasa-educate-the-masses/