"We’re always looking for opportunities to be part of the bigger, overarching conversation that’s happening on social media, because there’s a certain audience that already follows NASA and they’re kind of naturally gravitating toward us.

But there’s definitely other audiences out there that if NASA was part of a conversation that they’re talking about, rather than them coming to us, we’re able to put information in front of them. A lot of times they end up following us because they got interested during the conversation."

Read more: https://www.newswhip.com/2017/03/nasa-social-media-interview/