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"How NASA Taps Into Curiosity to Build an Engaged Social Community" - Sprinklr Magazine

We might never know what space sounds like if it wasn’t for NASA’s social media strategy.

After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA got so caught up in posting beautiful, out-of-this-world photos to show us what space looks like that they forgot people might be interested in what space sounds like.

NASA fixed that right away.

“We realized that we had these audio resources, so we launched a SoundCloud account,” says Jason Townsend, deputy social media manager at NASA. “We connected with a whole new audience of audiophiles who love the sounds of space.”

This is a prime example of why NASA’s social media operation thrives. The agency has a treasure trove of material to work with – including content from historical missions and new discoveries that are being made today. And, most importantly, NASA always has a reason to share these resources because they’re tapping into a renewable resource: curiosity.

Read more: https://blog.sprinklr.com/nasa-social-media-community/

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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