We might never know what space sounds like if it wasn’t for NASA’s social media strategy.

After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA got so caught up in posting beautiful, out-of-this-world photos to show us what space looks like that they forgot people might be interested in what space sounds like.

NASA fixed that right away.

“We realized that we had these audio resources, so we launched a SoundCloud account,” says Jason Townsend, deputy social media manager at NASA. “We connected with a whole new audience of audiophiles who love the sounds of space.”

This is a prime example of why NASA’s social media operation thrives. The agency has a treasure trove of material to work with – including content from historical missions and new discoveries that are being made today. And, most importantly, NASA always has a reason to share these resources because they’re tapping into a renewable resource: curiosity.

Read more: https://blog.sprinklr.com/nasa-social-media-community/