Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"How NASA Taps Into Curiosity to Build an Engaged Social Community" - Sprinklr Magazine

We might never know what space sounds like if it wasn’t for NASA’s social media strategy.

After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA got so caught up in posting beautiful, out-of-this-world photos to show us what space looks like that they forgot people might be interested in what space sounds like.

NASA fixed that right away.

“We realized that we had these audio resources, so we launched a SoundCloud account,” says Jason Townsend, deputy social media manager at NASA. “We connected with a whole new audience of audiophiles who love the sounds of space.”

This is a prime example of why NASA’s social media operation thrives. The agency has a treasure trove of material to work with – including content from historical missions and new discoveries that are being made today. And, most importantly, NASA always has a reason to share these resources because they’re tapping into a renewable resource: curiosity.

Read more: https://blog.sprinklr.com/nasa-social-media-community/

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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