Even NASA — which has more than 5.2 million subscribers across its channels — utilizes the platform as an invaluable tool for increasing public awareness. The agency produces YouTube content specifically geared toward kids to spark early interest — it knows it has to, because this is the place to reach them. NASA also sees space YouTubers as partners and necessary compliments to its own content, and together, they’re seeing real results.

“Working with other creators has been really beneficial to help bring more people into the space community and grow the audience on YouTube for everyone,” said NASA Deputy Social Media Manager Jason Townsend.

Read more: https://www.supercluster.com/editorial/how-space-youtubers-are-keeping-astronaut-ambitions-alive