Can Snapchat and memes convey serious science?
Against the torrent of 10-second videos, animated gifs, listicles, and other "clickbaits," communicating complex scientific information can seem an insurmountable challenge.
But the promise of untapped audiences and increased engagement is enticing journalists and public information officers alike to boldly explore new platforms like Snapchat and Facebook Live.
Learn more: https://www.eurekalert.org/seminar/