Has social media finally moved away from being a ‘nice to have’ option and become an integral part of the marketing mix?
"Social has to be integrated. Fans of your brand are already talking about you, even if you aren't on social. It's much healthier to be a voice in the conversation, assisting fans & putting your messages out than to not be. Use social to drive the conversation where you want to go."
Read more: https://www.thedrum.com/news/2018/09/03/nasas-social-media-deputy-talks-igtv-vr-and-govt-control