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"Really Cool (Social Media) Case Studies" - Social Media Club DC

There are lots of people in this world who love science and think planes, trains and airplanes are the coolest things ever. The people that win for super fans may in fact, after hearing about NASA Tweetup, be NASA fans. Through starting the NASA tweetup program, NASA has brought thousands of people into an all access pass to this amazing agency. You see, people apply through a lottery to get chosen. Each tweetup, and they’ve 27 so far anywhere from watching a shuttle launch to meeting government officials at the Newseum here in DC, invites 100-200 people for short interactions with staff who were described by Jason Townsend as “super passionate about their jobs.” There’s nothing more inspiring than hearing people who love their jobs talk about what they do who are also super interactive.

Learn more: http://www.thedigitaldistrict.org/really-cool-social-media-case-studies-a-recap/

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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