Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"Don't put social media in a box, say new media officials" - Fierce Government IT

Social media can extend the reach of federal engagement with the public, but tapping its potential requires spreading responsibility beyond new media specialists, said panelists here during a June 4 session of the annual Management of Change conference.

"Pigeonholing it is just not the way to go about doing it," said Jason Townsend, deputy manager of NASA's social media team. In addition, social media has reached the point where it's getting formalized within agencies, Townsend said, meaning that social media is starting to duplicate existing traditional hierarchies.

"One of the great things about social media is that it moved us away from all that right at the beginning--anybody could sign up and you could start tweeting," he added.

Some structure is good, Townsend said, but managers should be able to trust employees to communicate with stakeholders via social media. "The same trust you extend to them in their day-to-day work, extend to them here, too," he advised. "It shouldn't be any different than giving them an email account."

Read more: http://www.fiercegovernmentit.com/story/dont-put-social-media-box-say-new-media-officials/2012-06-06

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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