Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"How is Social Media Like a Puppy?" - NextGov

NASA has experimented with a wide variety of tools to manage its social outreach efforts, said Jason Townsend, deputy manager of the agency's social media team. The agency has to deal with a large volume of, shall we say, wide-ranging requests from members of the public. "The questions that come in sometimes are frankly off the wall," Townsend said.

But as the social realm enters a more mature phase, Townsend warned against too much formalization and bureaucratization in managing outreach. "Some structure is good," he said, but agencies should be careful to avoid "overly boxing it in" at this stage.

Read more: http://www.nextgov.com/technology-news/tech-insider/2012/06/how-social-media-puppy/56069/ 

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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