Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“Life on Mars” – The Link of Canada

Interest is still high as the Curiosity mission continues—thanks in part to McGregor and her team’s daily in-character tweets. According to McGregor, it’s social media that’s driving the public’s imagination.

“What’s really wonderful is now we have this two-way communication ability with the public,” she explained. “We’ve learned so much from the public about what information they’re looking for and what they need cleared up. It was this real eye-opener for us.”

Townsend sees a similar role for social media.

“I think it’s really important to engage with the public. We’ve got millions of people who follow us right now on all of our social media accounts who agree with that,” he said.

“It’s a way for us to connect directly with them: to share as much as we possibly can about what we’re doing, our missions, our people, our programs, and really connect—kind of pull that curtain back and see what’s going on here.”

Read more: http://thelinknewspaper.ca/article/3747

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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