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"Life on Mars" - The Link of Canada

Interest is still high as the Curiosity mission continues—thanks in part to McGregor and her team’s daily in-character tweets. According to McGregor, it’s social media that’s driving the public’s imagination.

“What’s really wonderful is now we have this two-way communication ability with the public,” she explained. “We’ve learned so much from the public about what information they’re looking for and what they need cleared up. It was this real eye-opener for us.”

Townsend sees a similar role for social media.

“I think it’s really important to engage with the public. We’ve got millions of people who follow us right now on all of our social media accounts who agree with that,” he said.

“It’s a way for us to connect directly with them: to share as much as we possibly can about what we’re doing, our missions, our people, our programs, and really connect—kind of pull that curtain back and see what’s going on here.”

Read more: http://thelinknewspaper.ca/article/3747

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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