Interest is still high as the Curiosity mission continues—thanks in part to McGregor and her team’s daily in-character tweets. According to McGregor, it’s social media that’s driving the public’s imagination.
“What’s really wonderful is now we have this two-way communication ability with the public,” she explained. “We’ve learned so much from the public about what information they’re looking for and what they need cleared up. It was this real eye-opener for us.”
Townsend sees a similar role for social media.
“I think it’s really important to engage with the public. We’ve got millions of people who follow us right now on all of our social media accounts who agree with that,” he said.
“It’s a way for us to connect directly with them: to share as much as we possibly can about what we’re doing, our missions, our people, our programs, and really connect—kind of pull that curtain back and see what’s going on here.”
Read more: http://thelinknewspaper.ca/article/3747