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"NASA Rover Explores Social Landscape" - Clickz Marketing News

Jason Townsend, NASA's deputy social media manager, says NASA created the [Foursquare] badge because a lot of armchair astronomers were following along at home in the middle of the night when Curiosity landed on Mars.

"It really has this worldwide following. The landing was carried live in Times Square on landing night [in August] and there were literally thousands of people," Townsend says.

The video in Times Square aired thanks to a partnership with Toshiba. NASA also aired a New Year's greeting there - right beneath the infamous ball. The footage in Times Square is specifically for the Curiosity rover and will remain up "as long as we're able to," Townsend says.

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"We're always looking for new ways to connect to the public to get inspired about what's going on and to follow along and really share," Townsend says.

Curiosity also has its own Twitter handle - @MarsCuriosity - with 1.3 million followers. It has pushed the Curiosity Explorer badge, as well as images from Mars. It is posting similar content on Facebook, where it has 470,000 fans.

According to Townsend, NASA is striving for Curiosity to have a persona, which sets the tone on social channels.

"By having it talk in the first person, we are able to say things in a way that resonates with people and gets more attention than saying them from the third person," Townsend says.

Read more: http://www.clickz.com/clickz/news/2234116/nasa-rover-explores-social-landscape

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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