Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“NASA Rover Explores Social Landscape” – Clickz Marketing News

Jason Townsend, NASA’s deputy social media manager, says NASA created the [Foursquare] badge because a lot of armchair astronomers were following along at home in the middle of the night when Curiosity landed on Mars.

“It really has this worldwide following. The landing was carried live in Times Square on landing night [in August] and there were literally thousands of people,” Townsend says.

The video in Times Square aired thanks to a partnership with Toshiba. NASA also aired a New Year’s greeting there – right beneath the infamous ball. The footage in Times Square is specifically for the Curiosity rover and will remain up “as long as we’re able to,” Townsend says.

“We’re always looking for new ways to connect to the public to get inspired about what’s going on and to follow along and really share,” Townsend says.

Curiosity also has its own Twitter handle – @MarsCuriosity – with 1.3 million followers. It has pushed the Curiosity Explorer badge, as well as images from Mars. It is posting similar content on Facebook, where it has 470,000 fans.

According to Townsend, NASA is striving for Curiosity to have a persona, which sets the tone on social channels.

“By having it talk in the first person, we are able to say things in a way that resonates with people and gets more attention than saying them from the third person,” Townsend says.

Read more: http://www.clickz.com/clickz/news/2234116/nasa-rover-explores-social-landscape

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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