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"How Brands Can Build Engagement on Twitter, According to NASA's Social Media Stars" - Huffington Post

NASA was recently named one of the most engaged brands on Twitter, from among the 100 most followed. I recently caught up with NASA's Social Media Manager John Yembrick and Deputy Social Media Manager Jason Townsend to find out what exactly they are doing to engage their audience, and what other brands can do to reach the same level of engagement.

Read more: http://www.huffingtonpost.com/ian-cleary/nasa-social-media_b_3282784.html

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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