Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"NASA wants to tweet with Justin Bieber to boldly go where no space agency has gone before" - Financial Post

Certain aspects of Jason Townsend’s job are quite literally out of this world.

As the deputy social media editor for NASA (The National Aeronautics and Space Administration), Mr. Townsend helps oversee more than 480 online accounts belonging to NASA, and is responsible for coordinating how the American space agency communicates its people, missions and programs on the Web.

By making social media one of its “foundational elements,” he says NASA is fulfilling its mandate to keep people informed about the stuff it does, what it’s exploring and the discoveries it makes.

“Our perspective on space is formed by our view looking up, and what’s interesting is that the astronauts share their view looking down,” Mr. Townsend told the audience Tuesday at Canada 3.0, a two-day digital media conference held in Toronto.


Read more: http://business.financialpost.com/2013/05/14/nasa-wants-to-tweet-with-justin-bieber-and-lady-gaga/

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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