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"NASA wants to tweet with Justin Bieber to boldly go where no space agency has gone before" - Financial Post

Certain aspects of Jason Townsend’s job are quite literally out of this world.

As the deputy social media editor for NASA (The National Aeronautics and Space Administration), Mr. Townsend helps oversee more than 480 online accounts belonging to NASA, and is responsible for coordinating how the American space agency communicates its people, missions and programs on the Web.

By making social media one of its “foundational elements,” he says NASA is fulfilling its mandate to keep people informed about the stuff it does, what it’s exploring and the discoveries it makes.

“Our perspective on space is formed by our view looking up, and what’s interesting is that the astronauts share their view looking down,” Mr. Townsend told the audience Tuesday at Canada 3.0, a two-day digital media conference held in Toronto.

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Read more: http://business.financialpost.com/2013/05/14/nasa-wants-to-tweet-with-justin-bieber-and-lady-gaga/

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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