"NASA, Chris Hadfield's YouTube "Oddity," and Zero-G Tweets: Social Media Lessons from Space" - Fast Company
It's hard to believe there's anything that astronauts can't do.
But for many people in NASA's orbit, Jason Townsend is the go-to guy for guidance on tweeting, hanging out on Google+, and friending on Facebook.
And yes, he's very familiar with the pipes of Canadian astronaut Chris Hadfield. Townsend says Hadfield's social space adventures have been "awe-inspiring"--and he shares how NASA's astronauts are following in Hadfield's gravity-free footsteps.
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.