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"NASA, Chris Hadfield's YouTube "Oddity," and Zero-G Tweets: Social Media Lessons from Space" - Fast Company

It's hard to believe there's anything that astronauts can't do.

But for many people in NASA's orbit, Jason Townsend is the go-to guy for guidance on tweeting, hanging out on Google+, and friending on Facebook.

And yes, he's very familiar with the pipes of Canadian astronaut Chris Hadfield. Townsend says Hadfield's social space adventures have been "awe-inspiring"--and he shares how NASA's astronauts are following in Hadfield's gravity-free footsteps.


Read more: http://www.fastcompany.com/3012487/dialed/nasa-chris-hadfields-youtube-oddity-and-zero-g-tweets-social-media-lessons-from-space

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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