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"How digital platforms are changing the way science reporters find & tell stories" - Poynter

NASA’s many social media products point to an uncomfortable new reality for reporters: the space agency doesn’t really need them to break news.

“We have an obligation to authentically share NASA on social media,” Jason Townsend, deputy social media manager for NASA, said in an email interview. “When we have news — a big discovery or mission activities — we will be covering it on social media. We know that many reporters follow us and get their information directly from social media instead of waiting for it to show up on the wire.”

Read more: http://www.poynter.org/latest-news/top-stories/215405/how-digital-platforms-are-changing-the-way-science-reporters-find-tell-stories/

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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