Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“NASA’s Twitter Rules: Ten “Out of This World” Social Media Tips” – Bulldog Reporter Daily ‘Dog

Over 61% of consumers say they feel better about a company or organization that delivers custom content online—especially via social media—and are more likely to buy from that organization, according to the Custom Content Council. But what type of social media content works best? What ideas can you borrow from the most-followed brands—whether on Twitter, Facebook, Google+ or newer channels like Instagram?

For the answers, we checked in with NASA Deputy Social Media Manager Jason Townsend. Among the social channels he manages is NASA’s Twitter account (@NASA), which soared from 1000 followers in 2009 to about 4.2 million followers today. That’s impressive growth! What’s more, 43 of NASA’s astronauts are on Twitter—with one of them (@Astro_Mike) already topping 1.3 million.

Read more: http://www.bulldogreporter.com/dailydog/article/nasa-s-twitter-rules-ten-out-of-this-world-social-media-tips

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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Located just off H Street
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