Jason Townsend Online portfolio of a space social media & web guy by day who craves good friends, food + wine by night.

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"NASA’s Twitter Rules: Ten “Out of This World” Social Media Tips" - Bulldog Reporter Daily 'Dog

Over 61% of consumers say they feel better about a company or organization that delivers custom content online—especially via social media—and are more likely to buy from that organization, according to the Custom Content Council. But what type of social media content works best? What ideas can you borrow from the most-followed brands—whether on Twitter, Facebook, Google+ or newer channels like Instagram?

For the answers, we checked in with NASA Deputy Social Media Manager Jason Townsend. Among the social channels he manages is NASA’s Twitter account (@NASA), which soared from 1000 followers in 2009 to about 4.2 million followers today. That’s impressive growth! What’s more, 43 of NASA’s astronauts are on Twitter—with one of them (@Astro_Mike) already topping 1.3 million.

Read more: http://www.bulldogreporter.com/dailydog/article/nasa-s-twitter-rules-ten-out-of-this-world-social-media-tips

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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Located just off H Street
Washington, D.C. 20002

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