Over 61% of consumers say they feel better about a company or organization that delivers custom content online—especially via social media—and are more likely to buy from that organization, according to the Custom Content Council. But what type of social media content works best? What ideas can you borrow from the most-followed brands—whether on Twitter, Facebook, Google+ or newer channels like Instagram?

For the answers, we checked in with NASA Deputy Social Media Manager Jason Townsend. Among the social channels he manages is NASA’s Twitter account (@NASA), which soared from 1000 followers in 2009 to about 4.2 million followers today. That’s impressive growth! What’s more, 43 of NASA’s astronauts are on Twitter—with one of them (@Astro_Mike) already topping 1.3 million.

Read more: http://www.bulldogreporter.com/dailydog/article/nasa-s-twitter-rules-ten-out-of-this-world-social-media-tips