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"Can Social Media Save NASA—And The Rest Of The Science World?" - ReadWrite

NASA's long been known for planting flags on unexplored turf. It's been quick to colonize social networks, including the launch of an Instagram account two weeks ago, where it quickly amassed almost 200,000 followers. The space agency’s long-established Twitter account has a following of almost five million. NASA also uses video platforms like Google+ Hangouts and YouTube to bring scientists and astronauts into classrooms and living rooms around the world.

“We’ve never had this citizen science experience prior to social media,” said Jason Townsend, NASA’s deputy social media manager. “This is going to change how we perceive science and discovery and research in ways we just don’t know yet.”

Read more: http://readwrite.com/2013/10/01/social-media-stem-programs-science-technology-math-nasa

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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