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"To boldly go where no social media fan has gone before (and then post selfies about it)" - Digital Trends

These aren’t some just-out-of-college tweeters in their first media jobs; this is a massive operation maintaining a bigger social footprint than plenty of major brands. But, beyond the actual social channels, the events remain central to everything NASA Social is about. There two types of events; the first is a lottery open to anyone who follows NASA and the second requires a more formal process of accreditation that allows NASA to target more specific audiences. The Antares launch is the latter.

“We read through everything and we look to create a group that is picked based on our criteria,” says NASA Social’s Jason Townsend. “And that criteria basically is that you’re bringing a unique angle to the table, you have a large following … you know, we really want to make it a diverse group. At the end of the day, we want to reach out to non-traditional audiences, audiences we’re not going to reach on our own.”

Read more: http://www.digitaltrends.com/social-media/boldly-go-social-media-fan-gone-post-selflies/#ixzz4L5yMNsoF
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Read more: http://www.digitaltrends.com/social-media/boldly-go-social-media-fan-gone-post-selflies/

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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