Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"To boldly go where no social media fan has gone before (and then post selfies about it)" - Digital Trends

These aren’t some just-out-of-college tweeters in their first media jobs; this is a massive operation maintaining a bigger social footprint than plenty of major brands. But, beyond the actual social channels, the events remain central to everything NASA Social is about. There two types of events; the first is a lottery open to anyone who follows NASA and the second requires a more formal process of accreditation that allows NASA to target more specific audiences. The Antares launch is the latter.

“We read through everything and we look to create a group that is picked based on our criteria,” says NASA Social’s Jason Townsend. “And that criteria basically is that you’re bringing a unique angle to the table, you have a large following … you know, we really want to make it a diverse group. At the end of the day, we want to reach out to non-traditional audiences, audiences we’re not going to reach on our own.”

Read more: http://www.digitaltrends.com/social-media/boldly-go-social-media-fan-gone-post-selflies/#ixzz4L5yMNsoF
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Read more: http://www.digitaltrends.com/social-media/boldly-go-social-media-fan-gone-post-selflies/

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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