These aren’t some just-out-of-college tweeters in their first media jobs; this is a massive operation maintaining a bigger social footprint than plenty of major brands. But, beyond the actual social channels, the events remain central to everything NASA Social is about. There two types of events; the first is a lottery open to anyone who follows NASA and the second requires a more formal process of accreditation that allows NASA to target more specific audiences. The Antares launch is the latter.

“We read through everything and we look to create a group that is picked based on our criteria,” says NASA Social’s Jason Townsend. “And that criteria basically is that you’re bringing a unique angle to the table, you have a large following … you know, we really want to make it a diverse group. At the end of the day, we want to reach out to non-traditional audiences, audiences we’re not going to reach on our own.”

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