According to Jason Townsend, NASA's Deputy Social Media Manager, the goals in building this community were to share NASA's people, missions, and programs with as many people as possible — especially reaching out to audiences that NASA wouldn't be talking to on their own. NASA has not forced these communities. They have grown organically through word of mouth since the program started in 2009, and for the most part, they manage themselves.
Read more: http://www.kentucky.com/2013/10/28/2898827/ann-marie-van-den-hurk-building.html