The masters of this social-media universe are John Yembrick and his deputy, Jason Townsend. Both are veterans of other government agencies. In addition to being the sole tweeters from NASA’s flagship account, the pair oversee 500 other accounts on 12 different social-media platforms and coordinate the other managers across 10 field centers. It’s a cosmic operation.

Read more: http://qz.com/420267/how-a-bunch-of-government-space-geeks-at-nasa-won-the-internet/