Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“NASA’s Social Media Strategy Is Genius—And Kinda Maddening” – WIRED

“This mandate to reach as many people as possible has been in NASA’s charter since 1958,” says Jason Townsend, Yembrick’s deputy on the social media team.

For example, the Pluto photo was not only NASA’s most liked photo, but it also gained them 300,000 new followers. “Now 300,000 new people are learning about NASA,” says Townsend.

Read more: http://www.wired.com/2015/07/nasas-social-media-strategy-genius-kinda-maddening/

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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