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Jason Townsend Online
"How Nasa is reshaping video, influencers and taking on the world" - The Drum

For Nasa’s deputy social media manger, Jason Townsend and his team, data is one of the biggest areas that they work in and are constantly analysing what's working and what’s not. For the past couple of years, they’ve also been retooling how they make video. Before, they would repurpose TV content that ran for seven to eight minutes. But now amidst the 720 social media accounts across 18 platforms that help maintain the community and find and connect people who have likeminded interests, Nasa has been playing with shorter videos, sometimes less than a minute on Instagram. “It can garner close to a million views for us on our main account”, says Townsend.

Read more: https://www.thedrum.com/news/2018/08/01/how-nasa-reshaping-video-influencers-and-taking-the-world

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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