Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“How Nasa is reshaping video, influencers and taking on the world” – The Drum

For Nasa’s deputy social media manger, Jason Townsend and his team, data is one of the biggest areas that they work in and are constantly analysing what’s working and what’s not. For the past couple of years, they’ve also been retooling how they make video. Before, they would repurpose TV content that ran for seven to eight minutes. But now amidst the 720 social media accounts across 18 platforms that help maintain the community and find and connect people who have likeminded interests, Nasa has been playing with shorter videos, sometimes less than a minute on Instagram. “It can garner close to a million views for us on our main account”, says Townsend.

Read more: https://www.thedrum.com/news/2018/08/01/how-nasa-reshaping-video-influencers-and-taking-the-world

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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