For Nasa’s deputy social media manger, Jason Townsend and his team, data is one of the biggest areas that they work in and are constantly analysing what's working and what’s not. For the past couple of years, they’ve also been retooling how they make video. Before, they would repurpose TV content that ran for seven to eight minutes. But now amidst the 720 social media accounts across 18 platforms that help maintain the community and find and connect people who have likeminded interests, Nasa has been playing with shorter videos, sometimes less than a minute on Instagram. “It can garner close to a million views for us on our main account”, says Townsend.

Read more: https://www.thedrum.com/news/2018/08/01/how-nasa-reshaping-video-influencers-and-taking-the-world