Jason Townsend Online portfolio of a space social media & web guy by day who craves good friends, food + wine by night.

Jason Townsend Online
"What’s the most important metric for online science communicators?" - 2017 Winston Churchill Fellowship Project

Jason Townsend at NASA sees analytics for hundreds of accounts, each with thousands or millions of followers. What’s the one key metric he’s looking for? Shares. A key goal for them is reaching more people and shares take you beyond your immediate followers and into their networks. It’s also a great measure of whether your posts are hitting the right tone with your followers. Jason compared it to mentioning something you’ve seen or read in the pub: it’s an endorsement, and shows your content is entering people’s lives.

Read more: https://medium.com/communicating-science-with-social-media/whats-the-most-important-metric-for-online-science-communicators-3769031949d

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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