Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“What’s the most important metric for online science communicators?” – 2017 Winston Churchill Fellowship Project

Jason Townsend at NASA sees analytics for hundreds of accounts, each with thousands or millions of followers. What’s the one key metric he’s looking for? Shares. A key goal for them is reaching more people and shares take you beyond your immediate followers and into their networks. It’s also a great measure of whether your posts are hitting the right tone with your followers. Jason compared it to mentioning something you’ve seen or read in the pub: it’s an endorsement, and shows your content is entering people’s lives.

Read more: https://medium.com/communicating-science-with-social-media/whats-the-most-important-metric-for-online-science-communicators-3769031949d

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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Located just off H Street
Washington, D.C. 20002

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