A NASA social media manager explains how the space agency keeps its 29 million Instagram followers intrigued...

...What advice would you give to other organisations about using social media?

Find what’s unique about you, put it out there and listen to feedback to make it better. I realise not everyone has access to spaceships and the universe but when it comes down to it, what we’re doing is taking what is unique to our organisation and sharing it with an engaged audience and staying engaged with them. We pride ourselves on the amount of “reply” we give folks.

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