Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“Need some ‘space’ in life?” – Brand Equity from the Economic Times

NASA runs a total of 527 social media accounts across 16 platforms … How does that help with their “shareability” objective, one wonders? Townsend says: “If you look at some of our accounts – like the International Space Station (ISS) account in relation to the big NASA account, the audience overlap between the two is about a third. Two-third of the audience is completely new and original.”

Having separate accounts allows people to customise their experience, he adds. The main account gives you a little bit of everything. The other accounts give you detailed information on a subject of your interest. A year ago, the team created a NASA page on Giphy – an online database for gif files. “We’ve got some great space gifs you can use in your conversation now,” says Townsend excitedly. They are now looking at the next social media platform NASA could join.

Read more: https://brandequity.economictimes.indiatimes.com/news/digital/need-some-space-in-life/62711561 

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About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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