Jason Townsend Online portfolio of a space social media & web guy by day who craves good friends, food + wine by night.

Jason Townsend Online
"Need some 'space' in life?" - Brand Equity from the Economic Times

NASA runs a total of 527 social media accounts across 16 platforms ... How does that help with their “shareability” objective, one wonders? Townsend says: “If you look at some of our accounts - like the International Space Station (ISS) account in relation to the big NASA account, the audience overlap between the two is about a third. Two-third of the audience is completely new and original.”

Having separate accounts allows people to customise their experience, he adds. The main account gives you a little bit of everything. The other accounts give you detailed information on a subject of your interest. A year ago, the team created a NASA page on Giphy - an online database for gif files. “We’ve got some great space gifs you can use in your conversation now,” says Townsend excitedly. They are now looking at the next social media platform NASA could join.

Read more: https://brandequity.economictimes.indiatimes.com/news/digital/need-some-space-in-life/62711561 

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About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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