"In 2018, I expect to see more experiential media-rich content on social media. With more augmented and virtual reality technology getting into the hands of audiences, I expect to see more content produced that takes advantage of this and allows people to be embedded in ways that can transport them to everything from galaxies far, far away to a newsworthy location where the action is happening. I suspect that social media platforms will allow for the wider spread of this content and also bring together the audience community of like-minded fans."