Jason Townsend Online portfolio of a social media and web guy by day who craves good friends, food and wine by night.

Jason Townsend Online
"How NASA Taps Into Curiosity to Build an Engaged Social Community" - Sprinklr Magazine

We might never know what space sounds like if it wasn’t for NASA’s social media strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA got so caught up in posting beautiful, out-of-this-world photos to show us what space looks like […]

"NASA Is Proving That Space Might Be the Final Frontier for Organic Social Content" - AdWeek

NASA deputy social media manager Jason Townsend and digital engagement strategist Brittany Brown recently discussed the agency’s social media strategy, which includes traditional platforms such as Facebook, Instagram, Twitter and Snapchat, as well as less-frequented destinations like Reddit and even SoundCloud. Since NASA is a government agency, its social posts are all organic out of necessity, […]

"Nasa's social media deputy talks IGTV, VR and govt control" - The Drum

Has social media finally moved away from being a ‘nice to have’ option and become an integral part of the marketing mix? "Social has to be integrated. Fans of your brand are already talking about you, even if you aren't on social. It's much healthier to be a voice in the conversation, assisting fans & […]

"Digital Summit DC Showcases Top Minds, Latest Trends in Media and Digital Marketing" - Tech In DC

Jason Townsend, NASA’s Deputy Social Media Manager, presented on NASA’s efforts to consolidate its communication channels and social presence, which left many attendees stunned by the fact that a government agency seemingly has a more sophisticated communications operation than most private enterprises. Read more: https://techindc.com/2018/08/30/digital-summit-dc-showcases-top-minds-latest-trends-in-media-and-digital-marketing/

"Twitch, Pinterest, Instagram, chatbots and video are the future of social media say Social Buzz judges" - The Drum

"What we should be looking out for is the next evolution of video. It has become such a juggernaut in the social media space and when you look at the players out there like Roku, Chromecast and Apple TV, they are going to become more interesting because they are full screen, sit at home and […]

"How Nasa is reshaping video, influencers and taking on the world" - The Drum

For Nasa’s deputy social media manger, Jason Townsend and his team, data is one of the biggest areas that they work in and are constantly analysing what's working and what’s not. For the past couple of years, they’ve also been retooling how they make video. Before, they would repurpose TV content that ran for seven […]

"What’s the most important metric for online science communicators?" - 2017 Winston Churchill Fellowship Project

Jason Townsend at NASA sees analytics for hundreds of accounts, each with thousands or millions of followers. What’s the one key metric he’s looking for? Shares. A key goal for them is reaching more people and shares take you beyond your immediate followers and into their networks. It’s also a great measure of whether your […]

"Tech Talk with Jason Townsend" - Travel Insider by Qantas

A NASA social media manager explains how the space agency keeps its 29 million Instagram followers intrigued... ...What advice would you give to other organisations about using social media? Find what’s unique about you, put it out there and listen to feedback to make it better. I realise not everyone has access to spaceships and […]

"Need some 'space' in life?" - Brand Equity from the Economic Times

NASA runs a total of 527 social media accounts across 16 platforms ... How does that help with their “shareability” objective, one wonders? Townsend says: “If you look at some of our accounts - like the International Space Station (ISS) account in relation to the big NASA account, the audience overlap between the two is […]

About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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Located just off H Street
Washington, D.C. 20002

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