Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
“5 Social Media Marketing Lessons from NASA” – B2C: Business 2 Community

“Everybody has that little bit of childlike wonderment in them,” says Jason Townsend, the agency’s deputy social media manager on Twitter’s blog. “If we can find that curiosity in every person out there and pull it out of them, then we can really engage with an audience that is interested in what we’re talking about.” Read […]

“Behind the 50th Anniversary of the Moon Landing” – Google Doodles

View the Doodle: https://www.google.com/doodles/50th-anniversary-of-the-moon-landing

“Watch this space: we meet Nasa’s stars of social” – The Drum

For Yembrick and Townsend it’s just another hectic day at the space-faring government agency. “We’re looking at the best ways to connect with people, so as to reach the widest audience possible,” says Townsend, explaining how the brand continues to contribute to the zeitgeist. “We really do think our audience is all of humanity, so […]

“How Space YouTubers Are Keeping Astronaut Ambitions Alive” – Super Cluster

Even NASA — which has more than 5.2 million subscribers across its channels — utilizes the platform as an invaluable tool for increasing public awareness. The agency produces YouTube content specifically geared toward kids to spark early interest — it knows it has to, because this is the place to reach them. NASA also sees […]

“How NASA Taps Into Curiosity to Build an Engaged Social Community” – Sprinklr Magazine

We might never know what space sounds like if it wasn’t for NASA’s social media strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA got so caught up in posting beautiful, out-of-this-world photos to show us what space looks like […]

“NASA Is Proving That Space Might Be the Final Frontier for Organic Social Content” – AdWeek

NASA deputy social media manager Jason Townsend and digital engagement strategist Brittany Brown recently discussed the agency’s social media strategy, which includes traditional platforms such as Facebook, Instagram, Twitter and Snapchat, as well as less-frequented destinations like Reddit and even SoundCloud. Since NASA is a government agency, its social posts are all organic out of necessity, […]

“Nasa’s social media deputy talks IGTV, VR and govt control” – The Drum

Has social media finally moved away from being a ‘nice to have’ option and become an integral part of the marketing mix? “Social has to be integrated. Fans of your brand are already talking about you, even if you aren’t on social. It’s much healthier to be a voice in the conversation, assisting fans & […]

“Digital Summit DC Showcases Top Minds, Latest Trends in Media and Digital Marketing” – Tech In DC

Jason Townsend, NASA’s Deputy Social Media Manager, presented on NASA’s efforts to consolidate its communication channels and social presence, which left many attendees stunned by the fact that a government agency seemingly has a more sophisticated communications operation than most private enterprises. Read more: https://techindc.com/2018/08/30/digital-summit-dc-showcases-top-minds-latest-trends-in-media-and-digital-marketing/

“Twitch, Pinterest, Instagram, chatbots and video are the future of social media say Social Buzz judges” – The Drum

“What we should be looking out for is the next evolution of video. It has become such a juggernaut in the social media space and when you look at the players out there like Roku, Chromecast and Apple TV, they are going to become more interesting because they are full screen, sit at home and […]

About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
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