Jason Townsend, NASA’s Deputy Social Media Manager, presented on NASA’s efforts to consolidate its communication channels and social presence, which left many attendees stunned by the fact that a government agency seemingly has a more sophisticated communications operation than most private enterprises. Read more: https://techindc.com/2018/08/30/digital-summit-dc-showcases-top-minds-latest-trends-in-media-and-digital-marketing/
"What we should be looking out for is the next evolution of video. It has become such a juggernaut in the social media space and when you look at the players out there like Roku, Chromecast and Apple TV, they are going to become more interesting because they are full screen, sit at home and […]
For Nasa’s deputy social media manger, Jason Townsend and his team, data is one of the biggest areas that they work in and are constantly analysing what's working and what’s not. For the past couple of years, they’ve also been retooling how they make video. Before, they would repurpose TV content that ran for seven […]
Jason Townsend at NASA sees analytics for hundreds of accounts, each with thousands or millions of followers. What’s the one key metric he’s looking for? Shares. A key goal for them is reaching more people and shares take you beyond your immediate followers and into their networks. It’s also a great measure of whether your […]
A NASA social media manager explains how the space agency keeps its 29 million Instagram followers intrigued... ...What advice would you give to other organisations about using social media? Find what’s unique about you, put it out there and listen to feedback to make it better. I realise not everyone has access to spaceships and […]
NASA runs a total of 527 social media accounts across 16 platforms ... How does that help with their “shareability” objective, one wonders? Townsend says: “If you look at some of our accounts - like the International Space Station (ISS) account in relation to the big NASA account, the audience overlap between the two is […]
"In 2018, I expect to see more experiential media-rich content on social media. With more augmented and virtual reality technology getting into the hands of audiences, I expect to see more content produced that takes advantage of this and allows people to be embedded in ways that can transport them to everything from galaxies far, […]
Social media can provide your library with a world of opportunity when it comes to promoting programs and disseminating information; yet, to many STEM professionals and library staff, social media is a daunting challenge. What kind of language should you use when creating a post? How do you find the best images and videos to […]
Night Sky Network members joined Jason Townsend, NASA's Acting Social Media Manager, on Tuesday, October 17 as he shared how NASA gets their message out to the public through social media. There are many of us who stare at the stars each night & wonder about our place in the universe. We feel the need […]