Jason Townsend Online space communicator by day who craves good friends, food + wine by night
"La NASA présente sa stratégie Social Media" - Le Blog du Modérateur
La gestion des réseaux sociaux de la NASA est un exemple pour beaucoup de community managers. L’agence gouvernementale responsable du programme spatial américain diffuse du contenu sur plus de 500 comptes, sur 16 plateformes différentes. Pour en savoir plus sur la stratégie de la NASA sur les réseaux sociaux et sur l’organisation du community management, nous […]
"Why Do We Treat Our Spacecraft Like They're Humans?" - Newsy
"There's a lot of people who follow us because it taps back into that childlike wonderment that they had when they were a kid," said Jason Townsend, deputy social media manager at NASA. "I think we can really connect in a way that is relevant and resonates really well with our audience." Watch: http://www.newsy.com/stories/humans-treat-spacecraft-like-other-humans/
"Why NASA’s social media is out of this world" - NewsWhip
"We’re always looking for opportunities to be part of the bigger, overarching conversation that’s happening on social media, because there’s a certain audience that already follows NASA and they’re kind of naturally gravitating toward us. But there’s definitely other audiences out there that if NASA was part of a conversation that they’re talking about, rather […]
"IBD @ SXSW: Lockheed Martin Ventures' HeloPitch; VR At Home Depot, NASA" - Investor Business Daily TV
Watch: http://www.investors.com/news/ibd-sxsw-lockheed-martin-ventures-helopitch-vr-at-home-depot-nasa/
"How Virtual Reality and Social Media Are Helping Buzz Aldrin and NASA Educate the Masses" - Ad Week
“We [are promoting] our presence in Austin on our social media channels and encourage the sharing of NASA-related content using the #NASASXSW hashtag during the event,” remarked Jason Townsend NASA‘s deputy social media manager. Read more: http://www.adweek.com/digital/how-virtual-reality-and-social-media-are-helping-buzz-aldrin-and-nasa-educate-the-masses/
"Communicating science in the clickbait era" - ScienceWriters Magazine
Jason Townsend, NASA deputy social media manager, said his team takes advantage of trending topics, anniversaries, and other connections in the news to draw in new audiences. For instance, it allowed British boy band One Direction to shoot a music video about a space mission to Mars at NASA facilities. NASA’s social media team filmed […]
"Experts Outline Three Ways to Boost Science Communication" - AAAS
Jason Townsend, NASA deputy social media manager, said his team takes advantage of trending topics, anniversaries and other connections in the news to draw in new audiences. For instance, it allowed British boy band One Direction to shoot a music video about a space mission to Mars at NASA facilities. NASA’s social media team filmed […]
"Communicating Science in the Clickbait Era" - AAAS/EurekaAlert PIO Seminar
Can Snapchat and memes convey serious science? Against the torrent of 10-second videos, animated gifs, listicles, and other "clickbaits," communicating complex scientific information can seem an insurmountable challenge. But the promise of untapped audiences and increased engagement is enticing journalists and public information officers alike to boldly explore new platforms like Snapchat and Facebook Live. […]
"How agencies use social media to recruit the next workforce" - FCW
Jason Townsend, NASA’s deputy social media manager, said recruitment is “one of our core goals with audiences we’re reaching. We’re trying to reach that next generation of explorers who are out there and get them interested and inspired to go into STEM fields. That is our future pipeline at NASA -- if not for a […]