Jason Townsend Online space communicator by day who craves good friends, food + wine by night
"How agencies use social media to recruit the next workforce" - FCW
Jason Townsend, NASA’s deputy social media manager, said recruitment is “one of our core goals with audiences we’re reaching. We’re trying to reach that next generation of explorers who are out there and get them interested and inspired to go into STEM fields. That is our future pipeline at NASA -- if not for a […]
"#Government - Engaging the Citizen" - Government Executive's Digital Citizen Summit
What can government do for you? As government improves the delivery of its services, it must also ensure that citizens/customers understand the tools, information and services available to them. In this panel, we’ll discuss both traditional and new public outreach efforts that engage the public and are changing the perception of agencies or programs. Jason […]
"An Inside Look at NASA’s Wildly Successful Social Media Program" - Sprinklr
Jason Townsend, NASA’s deputy social media manager, says the organization’s social media strategy has grown in “leaps and bounds” in recent years. And much of that success boils down to a simple, yet beautiful, concept – “brute force coordination.” By this, he means that communication happens regularly, across all teams, and across all levels. Not […]
"Messages from space: a Q&A with NASA’s social team" - The Verge
"Jason Townsend: People can be embedded along with the mission. Using the tools and all the features that we have, we’re able to take everybody along for the ride, which is very different than having something go out as a press release. [That puts you] kind of at a distance and kind of detached from […]
"How Social Media is Defining the New Era of PR" - Social Driver
Last week, Chief Strategy Officer, Anthony Shop led a panel at #PRSummitDC called “Beyond Interruption: How Social Media is Defining the New Era of PR” to discuss this exact shift in PR. The awesome group of panelists included: Julie Weber, Briana Washington, and Jason Townsend. They shared their tips for creating winning public relations efforts […]
"Beyond Interruption: How Social Media is Defining the New Era of PR" - DC PR Summit
Not long ago, successful public relations campaigns told the best story and were measured by “media hits”. But in today’s world, a brand can make a lot of noise without being heard, and tell the truth without being believed. The strongest indicators of success have shifted to engagement and interactions from influencers and customers who […]
"Inside NASA's Social Media Machine" - Bloomberg
Jason Townsend, NASA's deputy social media manager, discusses NASA's social media efforts with Bloomberg's Cory Johnson on "Bloomberg West." Watch video: http://www.bloomberg.com/news/videos/2016-06-01/inside-nasa-s-social-media-machine
"The meteoric rise of NASA's social media program" - Tech Radar
And they'll continue shooting for the stars. In fact, Townsend seems to think the agency's still light years away from its full social media potential. "The bottom line," he says, "is that wherever people are getting their news from, where people are getting information, NASA wants to be there." Read more: http://www.techradar.com/news/world-of-tech/the-meteoric-rise-of-nasa-s-social-media-program-1320130
"Speaking Freely" - Newseum at SXSW
Jason Townsend, deputy social media manager of NASA, talks about engaging the public on current space initiatives via social media, as well as how NASA is using virtual reality and robotics in their astronaut training programs.