Jason Townsend Online space communicator by day who craves good friends, food + wine by night

Jason Townsend Online
"How agencies use social media to recruit the next workforce" - FCW

Jason Townsend, NASA’s deputy social media manager, said recruitment is “one of our core goals with audiences we’re reaching. We’re trying to reach that next generation of explorers who are out there and get them interested and inspired to go into STEM fields. That is our future pipeline at NASA -- if not for a […]

"#Government - Engaging the Citizen" - Government Executive's Digital Citizen Summit

What can government do for you? As government improves the delivery of its services, it must also ensure that citizens/customers understand the tools, information and services available to them. In this panel, we’ll discuss both traditional and new public outreach efforts that engage the public and are changing the perception of agencies or programs. Jason […]

"An Inside Look at NASA’s Wildly Successful Social Media Program" - Sprinklr

Jason Townsend, NASA’s deputy social media manager, says the organization’s social media strategy has grown in “leaps and bounds” in recent years. And much of that success boils down to a simple, yet beautiful, concept – “brute force coordination.” By this, he means that communication happens regularly, across all teams, and across all levels. Not […]

"Messages from space: a Q&A with NASA’s social team" - The Verge

"Jason Townsend: People can be embedded along with the mission. Using the tools and all the features that we have, we’re able to take everybody along for the ride, which is very different than having something go out as a press release. [That puts you] kind of at a distance and kind of detached from […]

"How Social Media is Defining the New Era of PR" - Social Driver

Last week, Chief Strategy Officer, Anthony Shop led a panel at #PRSummitDC called “Beyond Interruption: How Social Media is Defining the New Era of PR” to discuss this exact shift in PR. The awesome group of panelists included: Julie Weber, Briana Washington, and Jason Townsend. They shared their tips for creating winning public relations efforts […]

"Beyond Interruption: How Social Media is Defining the New Era of PR" - DC PR Summit

Not long ago, successful public relations campaigns told the best story and were measured by “media hits”. But in today’s world, a brand can make a lot of noise without being heard, and tell the truth without being believed. The strongest indicators of success have shifted to engagement and interactions from influencers and customers who […]

"Inside NASA's Social Media Machine" - Bloomberg

Jason Townsend, NASA's deputy social media manager, discusses NASA's social media efforts with Bloomberg's Cory Johnson on "Bloomberg West." Watch video: http://www.bloomberg.com/news/videos/2016-06-01/inside-nasa-s-social-media-machine

"The meteoric rise of NASA's social media program" - Tech Radar

And they'll continue shooting for the stars. In fact, Townsend seems to think the agency's still light years away from its full social media potential. "The bottom line," he says, "is that wherever people are getting their news from, where people are getting information, NASA wants to be there." Read more: http://www.techradar.com/news/world-of-tech/the-meteoric-rise-of-nasa-s-social-media-program-1320130

"Speaking Freely" - Newseum at SXSW

Jason Townsend, deputy social media manager of NASA, talks about engaging the public on current space initiatives via social media, as well as how NASA is using virtual reality and robotics in their astronaut training programs.

About Me
Jason is an industry leader in communications with over 14 years of experience in strategic and innovative use of digital tools, social media messaging and website content. Now leading efforts in NASA's strategic communications, he's previously directed the efforts of and executed some of the largest Twitter, Facebook, Instagram and Snapchat accounts across those platforms, working on projects that have earned Emmy awards, Shorty Awards for best use of social media and Webby Awards for best corporate use of social media and websites. He is currently a communications program manager at NASA where he is responsible for leading the planning, development and implementation of strategic communications efforts across the agency.
Find Me
@jtowns on Twitter
Jason Townsend on Facebook
Jason Townsend on LinkedIn
Jason Townsend on Instagram
Jason Townsend on Google+
Jason Townsend on FourSquare
Jason Townsend on Flickr
Jason Townsend on Yelp
Jason Townsend on NASA Blogs
Jason Townsend on Vine
Jason Townsend on TripIt
Contact Me
Located just off H Street
Washington, D.C. 20002

[email protected]