Jason Townsend Online space communicator by day who craves good friends, food + wine by night
"Sunday at SXSW: Profiting from Live Streaming, Honing Leadership Skills, and Building Brand Ambassadors" - Oracle Blog
NASA’s Jason Townsend described how major events can spawn ambassadors. If you provide memorable experiences that are approachable, you can covert casual space enthusiasts to collaborators and advocators. NASA has the added value of talking about space, which is pretty cool in and of itself. However, when the government shut down for budgetary reasons and […]
"How to Cultivate Online Brand Ambassadors" - SXSW Interactive 2016
Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information. Federal agencies NASA, the Peace Corps and the State Department -- which are recognized and utilized by diverse swaths of the American public -- […]
"State of Federal Blogging 2016" - Digital Gov
At NASA they do not have a single or “main” blog for the agency, but they have many blogs managed by staff. Jason Townsend, Deputy Social Media Manager, states that their strategy is “to enable the ease of sharing content through a centralblogs.nasa.gov site but with a myriad of authors and voices covering a wide […]
"FEDtalk: Roundtable With Agency Communications Professionals" - Federal News Radio
With the public obtaining news and information from a growing array of sources, federal agencies are adjusting their communications strategies to inform and engage the public about agency missions, programs, and the people who carry them out. Host Jason Briefel will be joined by Jason Townsend, NASA Deputy Manager for Social Media, Danielle Brigida, U.S. […]
How NASA brings excitement about outer space to social space - PR Week
Jason Townsend, NASA's deputy social manager, explains how the agency builds buzz around science and discovery on social media. How did you tee up social media around the announcement of water on Mars? The day before the event, we had #MarsAnnouncement trending on social media. That morning, everyone was buzzing around what NASA was going to […]
"How NASA Turned Astronauts into Social Media Superstars" - Popular Science
According to Jason Townsend, NASA’s social media manager and the person in charge of NASA’s organizational accounts, the choice of platforms is a “multi-factored” discussion. He rattles off a list of questions that he and his colleagues ask when helping astronauts post to social media: “Do we have the capacity for that? Is it bringing […]
"Houston, We Have a Hashtag: NASA's Evolution on Social Media" - Social Go-go
Please join Jason Townsend, NASA's Deputy Social Media Manager for an out of this world look at NASA's Evolution on Social Media in this interactive, 30-minute FREE webinar! NASA's mission is to pioneer the future in space exploration, scientific discovery and aeronautics research. To do that, thousands of people have been working around the world […]
"The Visual Communications and Infographics Summit for Corporate Communicators" - Ragan Conferences
100 hours of video uploaded to YouTube every minute. 2,460,000 pieces of content shared on Facebook each day. 216,000 photos posted to Instagram every sixty seconds. The power of visual communications cannot be denied! Attend this conference and learn how to best use visual communications to engage your community and employees; raise brand awareness and […]
"The Brand As A Content Producer: Where Does Social Fit In?" - Social Bro
“We have a great team of science writers that work at our different centres, who sit down with the scientists and basically interview them. The writers try to get to the heart of the research that the scientists have done and what they’re talking about. They then create a document on how best to communicate […]