Jason Townsend Online portfolio of a space social media & web guy by day who craves good friends, food + wine by night.

Jason Townsend Online
News Clips
"Sunday at SXSW: Profiting from Live Streaming, Honing Leadership Skills, and Building Brand Ambassadors" - Oracle Blog

NASA’s Jason Townsend described how major events can spawn ambassadors. If you provide memorable experiences that are approachable, you can covert casual space enthusiasts to collaborators and advocators. NASA has the added value of talking about space, which is pretty cool in and of itself. However, when the government shut down for budgetary reasons and […]

"State of Federal Blogging 2016" - Digital Gov

At NASA they do not have a single or “main” blog for the agency, but they have many blogs managed by staff. Jason Townsend, Deputy Social Media Manager, states that their strategy is “to enable the ease of sharing content through a centralblogs.nasa.gov site but with a myriad of authors and voices covering a wide […]

"FEDtalk: Roundtable With Agency Communications Professionals" - Federal News Radio

With the public obtaining news and information from a growing array of sources, federal agencies are adjusting their communications strategies to inform and engage the public about agency missions, programs, and the people who carry them out. Host Jason Briefel will be joined by Jason Townsend, NASA Deputy Manager for Social Media, Danielle Brigida, U.S. […]

How NASA brings excitement about outer space to social space - PR Week

Jason Townsend, NASA's deputy social manager, explains how the agency builds buzz around science and discovery on social media. How did you tee up social media around the announcement of water on Mars? The day before the event, we had #MarsAnnouncement trending on social media. That morning, everyone was buzzing around what NASA was going to […]

"How NASA Turned Astronauts into Social Media Superstars" - Popular Science

According to Jason Townsend, NASA’s social media manager and the person in charge of NASA’s organizational accounts, the choice of platforms is a “multi-factored” discussion. He rattles off a list of questions that he and his colleagues ask when helping astronauts post to social media: “Do we have the capacity for that? Is it bringing […]

"The Brand As A Content Producer: Where Does Social Fit In?" - Social Bro

“We have a great team of science writers that work at our different centres, who sit down with the scientists and basically interview them. The writers try to get to the heart of the research that the scientists have done and what they’re talking about. They then create a document on how best to communicate […]

"El equipo detrás de las más de 480 cuentas de social media de la NASA" - Audiense

Hablamos con John Yembrick, Social Media Manager de la NASA, y Jason Townsend, Deputy Social Media Manager de la NASA, para descubrir cómo lo hacen. No solo nos han contado detalladamente cómo organizan un equipo de social media de más 150 personas en todo el sistema solar… Compartieron con nosotros las cosas tan sorprendentes que […]

"NASA’s Social Media Strategy Is Genius—And Kinda Maddening" - WIRED

“This mandate to reach as many people as possible has been in NASA’s charter since 1958,” says Jason Townsend, Yembrick’s deputy on the social media team. ... For example, the Pluto photo was not only NASA’s most liked photo, but it also gained them 300,000 new followers. “Now 300,000 new people are learning about NASA,” […]

"How a bunch of government space geeks at NASA won the internet" - Quartz

The masters of this social-media universe are John Yembrick and his deputy, Jason Townsend. Both are veterans of other government agencies. In addition to being the sole tweeters from NASA’s flagship account, the pair oversee 500 other accounts on 12 different social-media platforms and coordinate the other managers across 10 field centers. It’s a cosmic […]

"Why is Social Critical for NASA?" - Sprinklr Video

In this video, Sprinklr explores how NASA shares space exploration with their ambassadors over 490 social media channels. Watch: https://youtu.be/6pSvJtq0Ofw

"The Team Behind NASA’s Star-Studded Social Media Accounts" - Social Bro

With over 480 social media accounts on 12 platforms, including over 170 Twitter profiles, co-ordinating an active, award-winning social media team is an astronomical task. For NASA, social media isn’t just about posting the prettiest pictures of space to rack up retweets, the team are also on a mission to turn their 30 million plus […]

"In Space, No One Can Hear You Sample" - NPR's All Things Considered

NASA just released a collection of sound effects from both this world and deep, intergalactic space into the Public Domain. They are now available for all of us to enjoy and perhaps use to make music. Listen: http://www.npr.org/2014/11/08/362588083/in-space-no-one-can-hear-you-sample

"NASA's new SoundCloud account will make you feel spaced out" - The Verge

...Best of all, NASA's SoundCloud files are in the public domain, like the majority of NASA's content, meaning you can download and re-use them in your own otherworldly music compositions or sci-fi films. And more NASA sounds are on the way — as Jason Townsend, NASA's deputy social media manager, told me in a quick phone […]

"How Social Media Strategies of NASA Made Many Brands a Booming Success?" - Business to Community

As Jason Townsend said to Zipcar, “On a routine basis, when we make big scientific announcements and discoveries, we are literally re-writing textbooks — and that happens more times than not as we figure out more about our home planet and our place in the universe. So the educational momentum of what we do has […]

"How Did NASA Build Communities of Space Lovers? Answer: It’s Written In The Stars" - Ziptopia

Zipcar had the opportunity to speak with the two head managers of social media at NASA, John Yembrick and Jason Townsend, about how — through astounding imagery, breaking discoveries, and innovative Twitter Meet-Ups— they engage, enlighten, and inspire their legions of space-loving followers. Read more: http://www.zipcar.com/ziptopia/future-metropolis/nasas-social-media-manager-john-yembrick-and-jason-townsend  

"First Vine in Space" - The Weather Channel

Jason Townsend talks about how astronauts are using social media in space. Read more: http://www.weather.com/video/first-vine-in-space-49756

"Tweeting From Space: Q&A With NASA’s Social Media Team" - SparkSheet

John Yembrick and Jason Townsend head over 500 social media channels at NASA, but it’s mostly the physicists, engineers and astronauts who steer the ship. We spoke to the duo about the agency’s award-winning social media strategy. Read more: http://sparksheet.com/tweeting-space-qa-nasas-social-media-team/

"NASA’s Super Smart — and Awesome — Instagram Take on Cosmos" - TIME

"And watching and posting was just what was happening: Jason Townsend, deputy manager for NASA’s social media team, tells TIME that last night’s Instagram posts were NASA capitalizing on a moment of high interest in space, not any sort of official tie-in with the show. NASA’s Instagram feed launched last September and now has about 700,000 followers; […]

"NASA’s Jason Townsend on technologies used for engagement" - FedScoop

Jason Townsend, deputy social media manager at NASA, talks in this FedScoopTV interview about tools NASA uses for both internal and external engagement. Read more: http://fedscoop.com/nasas-jason-townsend/

"Internet 'word of mouth' is best marketing" - Yahoo!7 News

According to Jason Townsend, NASA's deputy social media manager, the goal in building this community was to share NASA's people, missions and programs with as many people as possible - especially audiences that NASA wouldn't be reaching on its own. NASA has not forced these communities. They have grown organically through word of mouth since […]

"Twitter blasts off at NASA social event" - Twitter Blog

...“The best thing about the social, was that we launched on time, and our guests got to experience MAVEN lifting off Earth toward another planet,” Townsend said. “There’s nothing like it.” Of course, guests were encouraged to share their experiences beyond the walls of the Space Center. “There isn’t a requirement to post anything,” Townsend […]

"Social media: The next generation of archiving" - Federal Computer Weekly (FCW)

Jason Townsend, NASA's deputy social media manager, said the agency's retention policy covers all records generated by the agency and is based on the content and use of the individual record, regardless of format. However, he noted, not all social media posts are created equal. "Our NASA records officials have determined that social media posts […]

"Word of mouth is powerful marketing" - Lexington Herald Leader

According to Jason Townsend, NASA's Deputy Social Media Manager, the goals in building this community were to share NASA's people, missions, and programs with as many people as possible — especially reaching out to audiences that NASA wouldn't be talking to on their own. NASA has not forced these communities. They have grown organically through […]

"To boldly go where no social media fan has gone before (and then post selfies about it)" - Digital Trends

These aren’t some just-out-of-college tweeters in their first media jobs; this is a massive operation maintaining a bigger social footprint than plenty of major brands. But, beyond the actual social channels, the events remain central to everything NASA Social is about. There two types of events; the first is a lottery open to anyone who […]

About Me
Jason Townsend is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. He is currently NASA's deputy social media manager where he helps oversee and coordinate over 500 social media accounts covering NASA’s people, missions, and programs.
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Located just off H Street
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